Coupon success rate by industry
How often shoppers report codes working, industry by industry. Built from real votes on live codes and refreshed daily.
These numbers aren't loading right now. The explanation below still applies, so try again in a bit.
What you're looking at
Every number on this page comes from shoppers telling us whether a code worked. When someone tries a code at checkout and taps yes or no on Coupono, that vote lands here. Nothing is estimated and nothing is bought from a data vendor.
So the success rate for an industry is just yes votes divided by total votes for the active codes in that category. Fashion sits in one place, electronics in another, and the gap between them is usually bigger than people expect.
How to read the numbers
- The success rate
- The share of votes that said a code worked. Above 80% is strong. Below 60% and you should expect to try two or three codes before one sticks.
- Live codes
- Codes in that industry that haven't expired and are still listed. A big number is not automatically good. A category can carry thousands of codes and still have a poor hit rate.
- Last checked
- How long since the last vote came in for that industry. A rate from yesterday is worth more than the same rate from three weeks ago.
- The trend line
- The same success rate plotted across 30 or 90 days. Watch the direction more than any single day. A category dropping five points over a month usually means a big sale just ended.
Questions people ask
Short answers on where this data comes from and what it can and can't tell you.
Mostly it comes down to how each industry runs discounts. Fashion and beauty brands hand out public codes constantly, so a lot of them stay live and keep working. Electronics leans on short flash sales and price cuts instead of codes, so the codes that do exist go stale fast and the rate drops.
No. It means bring patience. A 55% category still saves people money every day, you just try a couple of codes instead of the first one. The rate tells you what to expect, not whether to skip it.
Daily. Votes come in all day and the page recalculates overnight, so what you see in the morning includes yesterday's checkouts.
In a small category with few votes, a handful of people carry more weight than we'd like. That's why we show vote counts next to the rate. If the sample is thin, treat the number as a hint rather than a fact.
It needs enough active codes and enough votes before we'll publish a rate for it. Showing a category built on nine votes would be worse than showing nothing.
No. Once a code expires it drops out of the rate. Old votes on a code that no longer exists would drag the number somewhere useless.
Numbers shift daily as votes arrive. If something here looks off, tell us and we'll go check it.